Redefining the Everyday
When you look at something as simple as a chair, a deck of cards, or a flyer, do you ever wonder what it’s trying to say? Most objects fade into the background, but I’ve always seen design as a way to pull them forward—to make the mundane speak louder than expected.
We’re surrounded by things, yet few of them truly resonate. The challenge I set for myself is to reimagine those everyday items into cultural artifacts. Not just something you see or use but something you feel—something that leaves an impression. That’s been my approach across projects like the Diaspora CDMX flyers and the FLASHWORLD Playing Cards.
Design as a Statement, Not Decoration
Objects hold meaning, but design is what amplifies it. I don’t believe in creating just to decorate. Design should provoke thought, spark conversation, and challenge the way people see the familiar.
In a world where everyone craves connection and context, a designer’s role is to take what’s ordinary and inject it with intention. Objects aren’t static; they can act as storytellers, reflecting who we are and where we’re headed.
Deconstructing and Reimagining
Whenever I start a project, I ask myself: What could this object say if it were designed differently? From there, it’s about breaking it down and building it back up with new meaning.
With the FLASHWORLD Playing Cards, I wanted to elevate a simple deck into something collectible. It started with the idea of disruption. I drew inspiration from traditional patterns but deconstructed them with pixelated elements, bridging the gap between history and the digital future.
The Diaspora CDMX flyers were a different energy. Each design was a visual translation of the community—vivid, dynamic, and unapologetic. Bold typography and layered visuals weren’t just about the events; they became part of the culture they represented.
Projects That Speak
Take the Diaspora CDMX New Year’s flyer. Instead of sticking to generic party visuals, I explored the idea of time—fractured clocks, abstract waves—capturing both the chaos and the possibility of a new beginning.
Or the FLASHWORLD Playing Cards: every detail tells a story. The pixelated crown on the back of each card represents leadership and individuality, while the stark black-and-white palette forces you to focus on the intricacies. It’s not just a tool for gameplay; it’s a cultural artifact in your hands.
Design as Connection
What I’ve learned is that objects are never just objects. Their value lies in the stories they carry. Design allows us to embed those stories—to create moments of connection between the object and the person experiencing it.
For me, it’s about designing beyond trends. It’s about creating work that feels universal yet personal, because it speaks to identity and culture.
What’s Your Object Saying?
Next time you hold something—a flyer, a deck of cards, anything—ask yourself: What is this saying? Or better yet, what could it say with a little intention?
That’s the lens I bring to everything I create. If you’re curious to see more, check out the FLASHWORLD Playing Cards or the Diaspora CDMX Flyer Archive.
Let’s rethink the objects around us and make them unforgettable.
